Live Nation reported loss of $27.2 million in the 2nd quarter of 2009, based on revenue of $1.06 billion. This is in contrast to a net loss of $652,000 in the same quarter of 2008.
This is interesting for several reasons. First, last year at this time, Live Nation didn’t have their own ticketing operation. They were giving a piece of every ticket sold to Ticketmaster. One would think that the extra, say, $5-10/ticket would add up and make their profits go higher. Apparently, this has not been the case. From what I’ve heard, they’re actually losing money on their ticketing services right now. Secondly, it’s striking how high their revenue is, over 1 billion dollars. It would be interesting to see a breakdown of their expenses and income. How much went to artists, production staff? How much did they make from concessions, ticket fees, etc? How many and which shows did they turn a profit on or lose money on? How much extra money do their VIP packages bring in? Or their “Red Carpet” program?
One thing Live Nation has done in order to try to create more revenue is their “No Fee Wednesday” promotion and “Half Price Ticket” days. Approximately 500,000 tickets have been sold through these programs. The idea is that the money they lose on ticket prices they’ll make up with more attendance and on-site revenue, such as beer and parking. Will it work? It’s tough to know. When we see next quarters results, it will give us a better idea. Also, next quarter should be their biggest of the year, as their bread and butter is summer amphitheater shows, which should almost all occur in their next quarter.
Seeing that Live Nation is still losing money, it makes one understand the case for a merger with Ticketmaster to increase efficiency. However, if the merger is denied by the government, maybe it will make Live Nation (and Ticketmaster) think of more innovative ways to do business like the “No Fee Wednesdays” which in the end, will benefit everyone in the industry and fans.